Tecno Seeks to Modernize Website

TECNO and TECNOGAS are long recognised brands representing quality hobs and hoods for homes in Singapore. They had their first Electronic Commerce (EC) website for dealers (B2B), and customers (B2C) in 2001.

Ncode Consultant was commissioned by the parent company - Singapore Radio Industry (SRI) for a complete revamp of their website. After discussions with SRI, the following key concepts/solutions were proposed for the new website:

• To create a modernized look-and-feel
  Consumer buying behaviour of household
  appliances has shifted over the years, and
  aestheticism is now as important as
  functionality and performance of the
  appliance. Thus, the whole user-experience
  (site-friendliness, look and feel, downloading
  time, etc) was considered for the new website.

• To change focus from E-Buying to E
  Information. (No more B2B and EC). The
  statistics showed that SRI’s dealers are not
  utilizing the website, and consumers often go
  to the website for the purposes of research
  and information. Thus, Ncode Consultant
  proposed shifting the website’s focus to
  information-based, making it relevant and
  cost-effective for SRI.

• To focus towards Customer-Centric. A
  new section of Customer Care was devised in
  order to meet this new service orientation.
  Now customers can refer to the website for
  Warranty submission, and for tips on
  equipment servicing, etc.

Project Conclusion
The new e-branding of the website has brought about a new dimension to the online presence for the trade name of TECNO and TECNOGAS. Their customers can identify and associate the brands with quality, design and service when they visit the new website.