Joaquim Florist and Gifts Pte Ltd (Joaquims.com) is the first in Asia & Singapore to introduce an on-line Florist, Gifts & Hamper service centre. Since its introduction on 18th September 1995, business and online traffic has increased and during the holiday seasons, JOAQUIM assigned Ncode Consultant to develop a customized Customer Relation Management System, and revamp its e-commerce website to support its growing membership.

JOAQUIM’s new system must allow users from different departments to access customers’ records, create new orders, automatically queue jobs for processing and delivery. The system also must provide timely information to customer support staff, production staff and account department. Ncode Consultant studied their existing workflows, and re-engineered the processes, and, with the use of IT, streamlined the 3 segmented operation cycles (sales, production and payment) into one single cycle.

Project Conclusion
After deploying the new system, JOAQUIM was able to process 2-3 times more orders per day, operates efficiently between departments, and extent their offers online.

Following the resounding success, JOAQUIM assigned Ncode Consultant to implement phase 2 – marketing initiative. We studied the profile of the customers, generates personalized information regularly, which enables these customers to place repeated orders more quickly for each season.