Under the franchise agreement with Genki Sushi Co Ltd in Japan, Genki Sushi Singapore Pte Ltd, operates Genki Sushi outlets outside of Japan. Owned by entrepreneur, David Ban, the first Genki Sushi outlet was opened at Hitachi Tower in 1994 with the first of its kind conveyor belt sushi concept to be launched here. Since then, its regional expansion has been rapid with Genki Sushi outlets simultaneously being opened in Singapore, Hong Kong, Malaysia and subsequently in Bangkok and New York.