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BRANDING CONSULTANCY SINGAPORE

Brand Strategy and Digital Marketing Consultant

Branding and Digital Marketing: Projects

At NCODE Consultant, we work with our dedicated and vetted network of Branding and Digital Marketing professionals to deliver the best Branding and Marketing Consultancy services to you. This page will share with you about what we do as a Singapore Business Branding Consultancy and how we work. Hopefully, it can help you to become more comfortable with us in your consideration in choosing a suitable IT Consultant.

BRAND STRATEGY AND DIGITAL MARKETING EFFORT

Branding and Digital Marketing: Text

Here is our list of Branding Consultancy Singapore services:

  • Brand Audit Report


- Detailed Brand Diagnostic & evaluation of brand’s proposition in the marketplace. Assessment on Internal branding, external branding, systems & infrastructure. 


  • Brand Identity and Portfolio:

- Development of a strategic plan to optimise marketing resources and improve customer communications, conveying the high-level marketing plan to key stakeholders, for the individual plans for specific campaigns.


  • Brand Strategy Roadmap:


- Development of effective brand strategy that appeals to targeted consumers and offers a differentiated proposition from the competition. This includes the vision, purpose, values, key issues, strategies, brand idea, and tactics. To deliver a consistent brand across the five consumer touchpoints: brand promise, brand story, innovation, purchase moment, and consumer experience.


  • Marketing Strategy Roadmap:


- Development of a strategic plan to optimise marketing resources and improve customer communications, conveying the high-level marketing plan to key stakeholders, for the individual plans for specific campaigns. Key components include Business Positioning, External Analysis on consumers & competitors, Internal Analysis on business value proposition, Selected Marketing Plans & Implementation Strategy.


  • Marketing Framework:


- Detailed action plan containing instructions for the execution of the marketing plan, including the audience, channel, and content guide.


- Assessment of internal and external factors, strengths and weaknesses, and competition. Strategic planning on detailed marketing plans, Market Analysis, Strategy Overview & Summary Framework.


  • Training and Workshops:


- Guided training and workshop on the usage and execution of the above framework and roadmaps

What you will be pleased to know is that all the above services are eligible for the EDG Grant of up to 80% subsidy. To find out more, Contact one of our Brand Consultants today! today!

Branding and Digital Marketing: About

DIGITAL MARKETING SERVICES

Branding and Digital Marketing: Text

Here are our list of Digital Marketing Services:

  • Social Media Marketing from these platforms: Facebook, Instagram, WhatsApp, LinkedIn, Youtube & Google PPC

  • Social Media Advertising Capabilities include: Brand Awareness Campaign, Driving Traffic to Website / WhatsApp / App, Leads Generation, Engagement campaign, Catalogue Sales Advertising, Increasing Store Visit campaign & Conversion Retargeting Campaign

  • We manage client’s social media platforms & content creation 

  • In-house animator to create: Realistic Animation, 2D Animation, Screencast, Motion Graphics Style, Typography Animation, Cartoon Animation or Live Action 2D)

  • In-house Video production crew. We deliver: Production Planning, Scripting, On-set Production, Post Production: Sound & Video Editing + Animation Overlay

  • Website / e-Commerce

  • All Illustration & graphic works which include: Menu, Brochure, Flyer, Large Printing & all marketing collateral designs

Branding and Digital Marketing: About

BRANDING CONSULTANCY SINGAPORE

Branding and Digital Marketing: Text

Today, a common trend is for companies to embark on Virtual Branding. Virtual Brands refer to alternative or sister brands that companies spin-off in order to pilot new ideas and products, without affecting the main brand unnecessarily.

At NCODE, we provide end to end Brand Consultant Singapore services, including helping you to get the relevant government grants that can help you to defray your costs. Our Grant Consulting team is always on hand to serve you.

As part of our Branding Consultant Singapore services, we will work with you to understand your business intent, and conceptualize for you the corporate branding that you require. Our Brand Consultancy Singapore services are meticulous and detailed, from logo designs, to corporate colours, fonts, and feel.

If you are interested to find out more, chat with one of our friendly IT Consultants today.

Branding and Digital Marketing: About

WEB CONSULTANT

Branding and Digital Marketing: Text

Besides branding, we also provide complete services to establish your brand presence online, including the development of your website. We have several packages available that can be tailored to your needs, ranging from unlimited support packages to give you a peace of mind, or ad-hoc support packages. 

Our website development skillsets range from developing small scale and affordable websites for SMEs, all the way to enterprise websites for larger companies.

To find out more about our Web Development Consultant services, speak with any of our friendly web development consultants today.

Branding and Digital Marketing: About

SMALL BUSINESS MARKETING CONSULTANT SINGAPORE

Branding and Digital Marketing: Text

What is the difference between an IT Consultant and a Small Business Marketing Consultant in Singapore? And is NCODE Consultant considered a Small Business Marketing Consultant too?​

First, we must define what Marketing Consultant is. The term "Marketing Consultant" is actually a very Broad term. Marketing Consultants evaluate current marketing efforts and make suggestions for improvements, plan and implement social media or other marketing campaigns, train other marketers on best practices and suggest new content, workflows or methods for reaching consumers. Marketing Consultants are therefore experts in the whole Marketing Value Chain. Marketing Consultants must first analyse and understand the small business, in order to develop the right and suitable marketing strategies for the small business, that can reach out to the small business's intended customer segments, and can also fit within the small business's budget.

There are many types of small business digital marketing consultants, from brand management, to advertising. Small business marketing can also be offline such as advertising on billboards and newspapers, or online like social media marketing or google advertisements.

At NCODE Consultant, we specialize in the Online Marketing segment. We focus on 3 main areas:

(1) Small Business Marketing Consultant for SEO, also known as Search Engine Optimization.

Today, it has become a necessity for all small businesses to have an online presence, minimally a website. Yet many small businesses wonder why their business is not getting enough online sales compared to other similar small businesses, even though their websites look just as good? The reason is because when customers search for you products online, they use a Search Engine, for example, Google. And when Google displays the Search Results, it prioritises some websites over others to be shown in the search results. Therefore, this means that, if your website does not appear in the search results, your business will not be found. 

This is where SEO, or Search Engine Optimization, comes in. SEO is the process of making your website "favourable" to Google, so that Google will choose to show your website in its Search Results. This way, your business will become visible in the online space. Contact us Today if you would like to know more about how we can help with SEO

(2) Small Business Marketing Consultant for Google Advertising, aka Google Ads.

In point (1) above, we talked about SEO. SEO is not an immediate process, and very often it takes a few months for it to be achieved. During this waiting period however, your small business cannot afford to be "missing" from the online space. Therefore, to make up for this gap, Google Ads can help to "push" your website into the Search Results for the short term.

Google Ads is amazing. It is immediate, and can make your website appear online in Google Search Results in an instant. To find out more about our Google Ads services, contact us today. 

(3) Small Business Marketing Consultant for the creation if Branding and Marketing Core Capabilities, including Virtual Brands.

Virtual Brands are spin-off brands that you create to pilot new concepts and explore new customer segments. Small Businesses often create Virtual Brands for such experimentation so as not to affect their main core brand.

For example, the small business could have a long history for its brick and mortar presence, and may want to try a new and revamped branding for its online presence. A new Virtual Brand is thus created online that is separate from its original core brand in order to pilot this concept.

Another example, a small business' core brand has already been very successful at attracting the Elderly market segment. However, the small business now wishes to expand the business to attract the younger generation. Unfortunately, the core brand is more suitable for the Elderly, and will not attract the younger generation. Therefore, a new Virtual Brand is created that will be more suited to attract young people.

Virtual Brands can not only help to create new additional revenue streams, Virtual Brands can also optimise current capacities in manpower and operations, by bringing in more customers from other previously unexplored customer segments. To find out more about Virtual Brand creation, click here.

From our discussions above, you can see that NCODE Consultant is a Small Business digital Marketing Consultant that specializes more in the Digital Marketing space.

Looking for small business marketing Consultants to help you to look at your business's needs? Contact us today.

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- marketing consultants singapore

Branding and Digital Marketing: About

HYBRID MARKETING CONSULTANT SINGAPORE

Branding and Digital Marketing: Text

When you run a business, you will need to have Marketing. Marketing is generally categorized into offline marketing and online marketing. Offline marketing refers to more traditional types of marketing like advertising in newspapers, magazines, television, etc. Online marketing will refer to marketing like influencer marketing, search engine optimization (SEO), Google Ads, and so on.


It would be natural for a business to consider both online and offline marketing strategies. This would thus be considered Hybrid Marketing. 


Online and Offline Marketing are whole different ball games. Unless you are a really big firm with talented staff, it will be very difficult to find a company that is good in both online and offline marketing. Most of the time, companies would specialize in one form.


Furthermore, within each form of marketing, there are so many options to consider, that some companies further specialize in a certain method only. For example, there are companies that focus on Online Marketing, and specialize in Influencer Marketing alone.


At NCODE Consultant, we specialize in Search Engine Optimization, also known as SEO, as well as Google Advertising, also known as Google Ads.


(1) SEO, also known as Search Engine Optimization.

Today, it has become a necessity for all small businesses to have an online presence, minimally a website. Yet many small businesses wonder why their business is not getting enough online sales compared to other similar small businesses, even though their websites look just as good? The reason is because when customers search for you products online, they use a Search Engine, for example, Google. And when Google displays the Search Results, it prioritises some websites over others to be shown in the search results. Therefore, this means that, if your website does not appear in the search results, your business will not be found. 

This is where SEO, or Search Engine Optimization, comes in. SEO is the process of making your website "favourable" to Google, so that Google will choose to show your website in its Search Results. This way, your business will become visible in the online space. Contact us Today if you would like to know more about how we can help with SEO.


At NCODE, we are happy to announce that unike other SEO packages in the market, our SEO services are pay-as-you-see-results. This means, that we will set achievement milestones for our SEO and  you will only need to pay us when the achievements are met. Contact Us to find out more

(2) Google Advertising, aka Google Ads.

In point (1) above, we talked about SEO. SEO is not an immediate process, and very often it takes a few months for it to be achieved. During this waiting period however, your small business cannot afford to be "missing" from the online space. Therefore, to make up for this gap, Google Ads can help to "push" your website into the Search Results for the short term.

Google Ads is amazing. It is immediate, and can make your website appear online in Google Search Results in an instant. To find out more about our Google Ads services, contact us today. 

Branding and Digital Marketing: About

BUSINESS DEVELOPMENT CONSULTANCY

Some clients do come to NCODE Consultant for Business Development Consultancy, however, we do not have exposure to all aspects of business development.


In general, when businesses mention the term business development, it is most likely referring to ways and means to find revenue. This often leads to Sales and Marketing initiatives that can help with increasing Revenue. Therefore, there are many ways to go out it, both offline and online.

At NCODE Consultant, we specialize in the Online Marketing segment. We focus on 3 main areas:

(1) SEO, also known as Search Engine Optimization.

Today, it has become a necessity for all small businesses to have an online presence, minimally a website. Yet many small businesses wonder why their business is not getting enough online sales compared to other similar small businesses, even though their websites look just as good? The reason is because when customers search for you products online, they use a Search Engine, for example, Google. And when Google displays the Search Results, it prioritises some websites over others to be shown in the search results. Therefore, this means that, if your website does not appear in the search results, your business will not be found. 

This is where SEO, or Search Engine Optimization, comes in. SEO is the process of making your website "favourable" to Google, so that Google will choose to show your website in its Search Results. This way, your business will become visible in the online space. Contact us Today if you would like to know more about how we can help with SEO

(2) Google Advertising, aka Google Ads.

In point (1) above, we talked about SEO. SEO is not an immediate process, and very often it takes a few months for it to be achieved. During this waiting period however, your small business cannot afford to be "missing" from the online space. Therefore, to make up for this gap, Google Ads can help to "push" your website into the Search Results for the short term.

Google Ads is amazing. It is immediate, and can make your website appear online in Google Search Results in an instant. To find out more about our Google Ads services, contact us today. 

(3) Creation of Virtual Brands. 

Virtual Brands are spin-off brands that you create to pilot new concepts and explore new customer segments. Small Businesses often create Virtual Brands for such experimentation so as not to affect their main core brand.

For example, the small business could have a long history for its brick and mortar presence, and may want to try a new and revamped branding for its online presence. A new Virtual Brand is thus created online that is separate from its original core brand in order to pilot this concept.

Another example, a small business' core brand has already been very successful at attracting the Elderly market segment. However, the small business now wishes to expand the business to attract the younger generation. Unfortunately, the core brand is more suitable for the Elderly, and will not attract the younger generation. Therefore, a new Virtual Brand is created that will be more suited to attract young people.

Virtual Brands can not only help to create new additional revenue streams, Virtual Brands can also optimise current capacities in manpower and operations, by bringing in more customers from other previously unexplored customer segments. To find out more about Virtual Brand creation, click here.

From our discussions above, you can see that NCODE Consultant is a Business Development Consultant that specializes more in the Digital Marketing space.

Do you need a Business Development IT Consultant to help you to look at your small business's needs? Contact us today.

Branding and Digital Marketing: Projects

SEO CONSULTING SINGAPORE

Perhaps you may not be looking for a vendor to implement an SEO campaign for you, but more for an SEO Consultant to advise you on your SEO direction, what options you have, and also for you to bounce your ideas off. 

Many companies have a misconception about SEO, and therefore develop skepticism towards it, especially after working with vendors that did not deliver satisfactorily in the past. In order to appreciate SEO, we first have to understand it. And our SEO Consulting Singapore team will be happy to hand hold you through this journey. Contact us today to speak with one of our friendly IT Consultants.

Branding and Digital Marketing: Projects

PORTFOLIO

A non-exhaustive list of our clients.

ORANGETEE

HUTTONS REAL ESTATE GROUP

ERA REAL ESTATE

PROPNEX

HENNSLEY

E-CUBE CAR RENTAL

VALET ANGELS

DM PRE-OWNED

CELL HEALING

RAINFOREST SCHOOLHOUSE

ABS RENTAL

TIONGSENG GROUP

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