EDG GRANT CONSULTING IN SINGAPORE
The enhanced EDG grant, now subsidizes up to 70%.
Due to the difficulties that businesses face from COVID-19, there is now the enhanced EDG Grant for SMEs in Singapore that now subsidizes up to 70% of qualifying costs. We are an experienced EDG Grant Consultant providing Grant Consulting in Singapore.
Looking for a grant application consultant? This is a space for you to get to know more about us at NCODE Consultant, and how we function as an EDG Grant Consultant in Singapore. We will share with you about what we do and how we work. Hopefully, it can help you to become more comfortable with us in your consideration in choosing suitable government grant consultants for your needs.
EXPERIENCED EDG GRANT CONSULTANT SINGAPORE SINCE 2013
Grant Consulting in Singapore for SMEs in Singapore to Develop Technological Capabilities using the EDG Grant
Over the past 8 years, we have been providing Grant Consulting in Singapore for SMEs to make use of the EDG Grant to Digitalise, Grow and Transform their businesses with Technology. The EDG Grant was previously known as the CDG Grant.
GRANT APPLICATION JOURNEY
We will hand hold you for the entire grant application journey.
Step 1: We will do an eligibility check on whether your company will be eligible for the EDG grant.
Step 2: We do a project eligibility check to advise you if the project that you wish to embark on is eligible for the EDG Grant. We will have as many preliminary sessions as we need in order for us to assess the eligibility of the project. If we are confident to take up the case, we will do so. If we are not confident about the case, we will explain to you why. This is part of our due diligence for every project. All these sessions are free with no obligations.
Step 3: We strategize the EDG Grant application approach for you in order to to achieve the best subsidy results. We help you with the EDG grant preparation, and provide you with a step by step comprehensive guide for the EDG Grant submission.
Step 4: We will further handhold you through the Q&A process, until you receive the grant letter of offer.
In case of Failures: We have been doing the EDG grant for the past 8 years with 100%* success rate in our applications.
- * refers to exceptions where the grant fails because of client company issues like directors debarment, fraud, company bankruptcy, company in lawsuit, etc. These client company related failures are not considered as our failures because it is beyond our control.
- For applications that are fully legitimate, our success rate remains at 100%. On rare occasions for unusual projects, the grant may be rejected due to certain reasons. However, we will look at the reasons and do a re-strategise and re-submission at no extra cost. We will keep pressing on until the grant succeeds. With this extra effort when required, we have always succeedeed. If you decide that you cannot wait for the re-submission process and wish to abandon the project, we will issue a 50% refund.
To find out more about our Grant Consulting services in Singapore, speak with one of our friendly EDG Consultants today!
Over the past 8 years, we have been providing Grant Consulting in Singapore for SMEs to make use of the EDG Grant to Digitalise, Grow and Transform their businesses with Technology. The EDG Grant was previously known as the CDG Grant.
GRANT CONSULTING IN SINGAPORE
We are a group of EDG Consultants specializing in the Enterprise Development Grant (EDG Grant).
The EDG Grant is a Productivity grant that can subsidize up to 70% of your IT Project costs. The EDG Grant is administered by Enterprise Singapore, and is a meant to help SMEs in Singapore to develop technological capabilities. It is a grant for Digitalisation, for SMEs to Grow and Transform businesses with Technology. In return, businesses can use utilize technology to:
- explore new areas of growth
- increase revenue
- increase productivity
- enhance efficiency
When our customers approach us for technology related consulting, such as Software Consultancy, or the creation of Virtual Brands, we will look at each project on a case by case basis, to see if it will be eligible for the EDG Grant. If it is eligible, we will help you with preparing the proposal that you can use to submit for the grant application. With our government industry knowledge and familiarity with how things work, we are often able to help our clients to achieve up to 70% grant subsidies. More often than not, when SMEs try to apply for the grant on their own, the grant subsidy amount tends to be at or around 30 - 50% only.
With our Grant Consulting experience, NCODE is able to create a seamless experience for our customers. Our clients can engage us for their Software Projects, and at the same time enjoy the benefits of grant subsidies.
To find out more, you may visit https://www.edggrantconsultant.com/
other terms:
- edg branding
- grant consultant singapore
ENTERPRISE SINGAPORE CERTIFIED MARKETING CONSULTANT SINGAPORE
We receive this question very frequently. Are you a certified EDG Marketing Consultant?
Our answer is No, however, there is also no need to be an enterprise Singapore certified consultant.
According to the EDG Grant policies for Certified Consultants:
Companies applying for EDG Grant support for consultancy-related costs must engage management consultants with Enterprise Singapore-recognised certification. Those who do not need to be certified are:
Members/ specialists in the consultancy team who are not providing management consultancy services, but are performing dedicated functions, such as market research, audit, fieldwork, design/ artwork, equipment installation, and drafting of legal agreements.
Consultants offering technical advice and expertise in the development of new technology, and solutions vendors.
Therefore, while it is true that some some services require a consultant to be EDG Grant Certified, the services that NCODE Consultant provides falls under category that does not require EDG Grant Certification. This is because our scope of work is classified as technology and solution vendor, rather than Management Consultancy.
You can read more about the highlighted clause above here.
https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/pre-application
CERTIFIED BUSINESS CONSULTANT SINGAPORE
We receive this question very frequently. Are you an Enterprise Development Grant Certified Consultant?
Our answer is No, however, there is also no need to be.
According to the EDG Grant policies for Certified Consultants:
Companies applying for EDG Grant support for consultancy-related costs must engage management consultants with Enterprise Singapore-recognised certification. Those who do not need to be certified are:
Members/ specialists in the consultancy team who are not providing management consultancy services, but are performing dedicated functions, such as market research, audit, fieldwork, design/ artwork, equipment installation, and drafting of legal agreements.
Consultants offering technical advice and expertise in the development of new technology, and solutions vendors.
Therefore, while it is true that some some services require a consultant to be EDG Grant Certified, the services that NCODE Consultant provides falls under category that does not require EDG Grant Certification. This is because our scope of work is classified as technology and solution vendor, rather than Management Consultancy.
You can read more about the highlighted clause above here.
https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/pre-application
CERTIFIED DIGITAL CONSULTANT SINGAPORE
We receive this question very frequently. Are you an Enterprise Development Grant Certified Consultant?
Our answer is No, however, there is also no need to be.
According to the EDG Grant policies for Certified Consultants:
Companies applying for EDG Grant support for consultancy-related costs must engage management consultants with Enterprise Singapore-recognised certification. Those who do not need to be certified are:
Members/ specialists in the consultancy team who are not providing management consultancy services, but are performing dedicated functions, such as market research, audit, fieldwork, design/ artwork, equipment installation, and drafting of legal agreements.
Consultants offering technical advice and expertise in the development of new technology, and solutions vendors.
Therefore, while it is true that some some services require a consultant to be EDG Grant Certified, the services that NCODE Consultant provides falls under category that does not require EDG Grant Certification. This is because our scope of work is classified as technology and solution vendor, rather than Management Consultancy.
You can read more about the highlighted clause above here.
https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/pre-application
GRANT CONSULTANT SOFTWARE, EQUIPMENT AND MACHINERY
A common question that we get is about getting grants for automation equipment and machinery. For example, you may be a manufacturing company that is looking to purchase an automated bending machine, or an automatic laser cutter. Will such machines be subsidized by the EDG Grant? The answer is sadly, no.
Take for example you are an engineering company that wants to buy 5 automation machines. The costs of these 5 automation machines will be considered operational costs, and will not be covered by the grant. However, lets say you wanted to go further.
(a) you want to technologically integrate all the 5 machines together into a single flow, and control all 5 machines together remotely.
(b) you want to implement Internet-Of-Things capabilities to all 5 machines, adding sensors to them, so that their operational efficiency can be monitored and analyzed live via a single unified software.
Such examples of automation innovations above and beyond the machines themselves will be eligible for the EDG Grant.
FREQUENTLY ASKED QUESTIONS
Find Out More
ARE YOU A GOVERNMENT FUNDING CONSULTANT?
Yes, we provide Grant Consulting in Singapore, specializing only in funding from the EDG Grant. The EDG Grant is administered by Enterprise Singapore. However, although we provide Government Funding Consultancy, our company is not related to the Government. We are an EDG Grant Consultant company that you can engage on the outside to get advice regarding your application for the EDG Grant. We provide services to help you with the preparation and submission of the EDG Grant in order to help you to achieve the highest subsidy % possible. Looking for Government Funding Consultants? Chat with our friendly EDG Grant Consulting team in Singapore today!
ARE YOU AN EDG MARKETING CONSULTANT?
Yes, we are an EDG Marketing Consultant for Branding and Digital Marketing. Besides providing Grant Consulting in Singapore, we also do provide Marketing related Consultancy such as the development of Virtual Brands, or the establishing of eCommerce or Online Stores for businesses like Retail and F&B. These initiatives will be eligible for the EDG Grant, therefore we as an EDG Marketing Consultant will be able to provide you with end-to-end services, from the preparation and submission of the grant, to the implementation of your marketing-related project.
CERTIFIED EDG GRANT CONSULTANT SINGAPORE FOR TECHNOLOGY.
DO YOU FULFIL THIS REQUIREMENT?
We receive this question very frequently. Are you a certified Grant Consulting company in Singapore?
Our answer is Yes and No, for some grant consulting areas, there is also no need to be certified in order to provide Grant Consulting in Singapore.
According to the EDG Grant policies for Certified Consultants:
Companies applying for EDG Grant support for consultancy-related costs must engage management consultants with Enterprise Singapore-recognised certification. Those who do not need to be certified are:
Members/ specialists in the consultancy team who are not providing management consultancy services, but are performing dedicated functions, such as market research, audit, fieldwork, design/ artwork, equipment installation, and drafting of legal agreements.
Consultants offering technical advice and expertise in the development of new technology, and solutions vendors.
Therefore, while it is true that some services require a certified EDG Grant consultant in Singapore, the services that NCODE Consultant provides fall under the category that does not require EDG Consultants certification. This is because our scope of work is classified as a technology and solution vendor, rather than Management Consultancy.
You can read more about the highlighted clause above here.
For certified Grant Consultants, we do have them for Branding and Digital Marketing.
CERTIFIED EDG GRANT CONSULTANT SINGAPORE FOR BRANDING AND MARKETING CORE CAPABILITIES. DO YOU FULFIL THIS REQUIREMENT?
Yes, we do have certified consultants for Branding andMarketing to help you to develop your Core Capabilities in this area.
DO YOU PROVIDE BUSINESS GRANT CONSULTANT SERVICES?
Yes, we do. We provide Grant Consulting in Singapore for all businesses of all industries. As long as you are an SME in Singapore, you will qualify for the EDG Grant. Do you require Business Grant Consultant services? Speak with one of our friendly EDG Grant Consultants today!
HOW CAN I GET BUSINESS GRANTS IN SINGAPORE?
There are many Grants for SMEs in Singapore. The EDG Grant is one such grant that you can try out. You can apply for it on your own at https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/pre-application
Companies like us provide Grant Consulting in Singapore, and we can help you with your EDG Grant preparation.
HOW CAN GOVERNMENT GRANTS CONSULTANTS HELP SMES WITH THE EDG GRANT?
The EDG Grant is assessed by Enterprise Singapore on a case by case basis. Grant subsidies will then be allocated, ranging from 30% to 70% on average. Therefore, if you were to apply for the EDG Grant on your own, your application may miss a lot of required details, resulting in a low grant subsidy. As a company that provides Grant Consulting in Singapore specializing in the EDG Grant, we will be able to help you to achieve a higher grant subsidy % than if you were to approach the application on your own. Looking for Government Grants Consultants to help you with your EDG Grant preparation? Speak with one of our friendly EDG Grant Consultants today!
HOW BIG IS YOUR GOVERNMENT GRANT CONSULTANTS TEAM?
We provide Grant Consulting in Singapore for the EDG Grant. We have 2 Grant Consultants dedicated to Productivity and Innovation related projects, and more certified grant consultants for branding and digital marketing related projects.
IS IT WORTH IT TO ENGAGE AN EDG GRANT CONSULTANT IN SINGAPORE?
Lets do a simple calculation here. Usually, when companies apply for the EDG Grant on their own, they tend to get a subsidy rate of about 30-50% subsidy. At NCODE, our applications usually achieve an average of 70% subsidy. Lets imagine there is a project that costs $100,000. On their own, the SME would have received $40,000 in subsidies. With NCODE, the SME would have achieved up to $70,000 in subsidies. This makes the small fees payable to the EDG Grant Consultant in Singapore very worth it.
I AM LOOKING FOR EDG GRANT CONSULTANT REVIEWS IN SINGAPORE.
HOW WOULD I KNOW WHETHER EDG GRANT CONSULTANTS ARE GOOD OR NOT?
CAN THE ENTERPRISE DEVELOPMENT GRANT CONSULTANT GUARANTEE RESULTS?
You may be wondering the above, and therefore try to find EDG Grant Consultant reviews in Singapore to try to find one that can guarantee you results. To be transparent, it would not be possible for an EDG Consultant in Singapore to guarantee you results. For example, to guarantee you that they will achieve 70% EDG funding for you. This is because, the Grant itself is administered by Enterprise Singapore, and the EDG Grant Consultant in Singapore will therefore not have any control over this process. We would therefore advise you to choose experienced companies providing Grant Consulting in Singapore. Their experience will assure you of the best possibility of good results.
I’M LOOKING FOR A COMPANY THAT PROVIDES EDG GRANT CONSULTING IN SINGAPORE WHO CAN ADVISE ME ABOUT ALL THE GRANTS AVAILABLE. CAN YOU HELP?
NCODE Consultant is a company that specializes in EDG Grant Consulting in Singapore. However, we can still do what we can to help you with other grants within our capabilities, so do feel free to chat with us and let us see how we can help.
I AM LOOKING FOR CDG CONSULTING.
AM I AT THE RIGHT PLACE?
Yes, you are. CDG stands for Capability Development Grant. The CDG Grant is the old name for the now revamped EDG Grant. So in essence, CDG Consulting and EDG Consulting are the same thing. We are a company that provides EDG Consulting in Singapore. Feel free to speak with one of our friendly EDG Consultants today.
I'M LOOKING FOR A VENDOR WHO PROVIDES SME CONSULTING SINGAPORE. CAN YOU HELP?
Yes, we can. Besides providing Grant Consulting in Singapore, we also do provide general SME Consulting for Singapore SMEs. You can check out more about our SME services here. Speak with one of our friendly IT Consultants today!
MUST THE EDG GRANT CONSULTANT THAT WE ENGAGE BE AN ENTERPRISE SINGAPORE CERTIFIED CONSULTANT?
No, the EDG Grant Consultant that you engage does not need to be an Enterprise Singapore Certified Consultant if it is for IT projects. This is because according to the EDG Grant policies, companies applying for EDG Grant support for consultancy-related costs must engage management consultants with Enterprise Singapore-recognised certification. Those who do not need to be certified are:
Members/ specialists in the consultancy team who are not providing management consultancy services, but are performing dedicated functions, such as market research, audit, fieldwork, design/ artwork, equipment installation, and drafting of legal agreements.
Consultants offering technical advice and expertise in the development of new technology, and solutions vendors.
Therefore, as a company that provides Grant Consulting for IT projects in Singapore, we do not fall under the category of Management Consultants, thus being Enterprise Singapore Certified is not a requirement.
However, if you are looking for branding and digital marketing related consultants, we do have the certified consultants for these.
WHAT IS THE BENEFIT OF WORKING WITH A COMPANY THAT PROVIDES EDG GRANT CONSULTING IN SINGAPORE?
As an experienced company providing EDG Grant Consulting Company in Singapore, we can value add to your project and in turn, help you to achieve a higher EDG Grant claim % result. We can also be the EDG Grant solution Vendor to develop and implement your technology project for you too. Contact us today to find out more.
WHAT DOCUMENTS MUST I PREPARE FOR THE EDG GRANT CLAIM?
You can refer to this page for details on the documentation that you will need to make the EDG Grant Claim. https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/claims
As a company that provides Grant Consulting in Singapore, we will help you with the preparation and submission of the grant proposal, to make sure that all the documents that you need are not left out.
WHEN WOULD A CERTIFIED EDG CONSULTANT BE REQUIRED?
You will only need certified EDG Consultants if you are applying for the EDG Grant for Consultancy-related costs. To find a suitable EDG Consultant for your needs, you may visit https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/consultant-quality-initiative/overview
There you can find a list of eligible companies that provide EDG Consulting in Singapore, as well as a guide on how to select a suitable EDG Consultant.
The requirement for EDG Consultants is only applicable if you are looking to hire a Management Consultant. This is to assure everyone of the level of quality and professionalism in the EDG Consultants that are engaged.
For example, for branding and digital marketing related consultancy, we do have certified EDG consultants for this.
WHY SHOULD I ENGAGE AN EDG CONSULTANT IN SINGAPORE?
An experienced EDG Grant Consultant in Singapore would have gone through the grant application process many times before and would be able to do 2 things for you:
(1) EDG Consultants in Singapore would know how best to prepare the grant application in order to achieve the best results. Most of the time, an EDG Grant Consultant in Singapore can get you more favourable results compared to if you were to do it yourself.
(2) EDG Consultants in Singapore would be able to share with you their past records for success. As an established company that provides Grant Consulting in Singapore, we often manage to achieve between 60 - 70%. We have seen many occasions where businesses try to submit applications on their own, and only achieve 30-40% subsidy as a result due to the lack of preparation.
WE ARE LOOKING FOR AN ENTERPRISE SINGAPORE CERTIFIED MARKETING CONSULTANT SINGAPORE.
DO YOU FULFILL THE REQUIREMENTS?
Yes, we do have certified EDG consultants for branding and digital marketing. We are a company that provides Grant Consulting in Singapore specializing in the EDG Grant.
SINCE YOU ARE A GOVERNMENT GRANT CONSULTANT, DO YOU WORK FOR THE GOVERNMENT?
No. We are a company that provides Grant Consulting in Singapore. We are not associated with the Government. Our purpose is to aid SMEs to make complete and successful EDG grant applications that can achieve up to 70% of grant subsidy. Without EDG Grant Consultants, it is common to see SMEs with little knowledge of the application process to submit inadequate applications that give poor subsidy results in the end. Interested to speak with one of our friendly EDG Government Grant Consultants? Contact us today!
STARTUP CONSULTING SINGAPORE.
DOES THE EDG GRANT COVER STARTUPS?
Unfortunately, the EDG Grant does not cover Startups. One of the requirements to be eligible for the grant is to have 18 months of financial statements at least. Therefore, if your startup is unable to fulfill this requirement, it will not be eligible for the EDG Grant. However, we do have a wide range of affordable Startup Consulting Services that you can consider, from branding and digital marketing services, to Websites creation, E-commerce and online Store creation. Looking for Startup Consulting in Singapore? Chat with one of our friendly consultants today.
WE WANT TO APPLY FOR THE EDG GRANT FOR MANAGEMENT CONSULTING SINGAPORE.
ARE WE AT THE RIGHT PLACE?
It depends on what kind of Management Consulting you require. We do have consultants for branding, digital marketing and IT related projects. For others, you may find a list of certified Management Consulting companies in Singapore here. https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/consultant-quality-initiative/list-of-certified-consultants
DOES THE EDG GRANT SUPPORT ECOMMERCE CONSULTANCY?
Yes, Ecommerce Consultancy is supported by the EDG Grant. If you are a business looking to explore new areas of growth, such as establishing an online presence, then creating an ecommerce store will definitely be something you must look at. This will be supported by the EDG Grant. Furthermore, not only can we help you with the EDG Grant Consultancy for eCommerce that you will require, we can also help you with the branding, digital marketing and creation of your ecommerce store.
Looking for eCommerce related grant consultancy? Chat with us today!
WHAT DOES AN ENTERPRISE DEVELOPMENT GRANT CONSULTANT DO?
An Enterprise Development Grant Consultant will help you to determine whether your project will be eligible for the Enterprise Development Grant. The Enterprise Development Grant Consultant will further help you to strategize the grant application approach to achieve the maximum grant subsidy possible. If you are looking for an Enterprise Development Grant Consultant, we are a company that provides Enterprise Development Grant Consulting in Singapore. Do speak with any of our friendly Enterprise Development Grant Consultants today!
ARE THERE ANY GRANTS FOR CONSULTANTS OUT THERE? I AM A CONSULTANT, AND I AM LOOKING FOR GRANTS THAT CAN SUBSIDIZE MY SERVICES FOR MY CUSTOMERS.
Yes, the EDG Grant will be an option for you to subsidize your consultancy services for your customers. However, these are mostly assessed on a case by case basis when it comes to the EDG Grant. To find out more about Grants for Consultants, speak with one of our friendly EDG Grant Consultants today.
ARE YOU AN ESG CONSULTING COMPANY?
We are a company that provides Grant Consulting in Singapore related to the EDG Grant. The EDG Grant is administered by Enterprise Singapore (ESG). We are not employees of or associated with ESG in any way.
IF I HIRE A BRAND CONSULTANT IN SINGAPORE, CAN THIS BE ELIGIBLE FOR EDG GRANT SUBSIDY?
Yes, if you embark on a branding project, it may be eligible for the EDG Grant. We do have branding and digital marketing EDG consultants. We can definitely help you with this, together with getting EDG Grant subsidy for your project. Contact us today!
ARE SMALL BUSINESS MARKETING CONSULTANT SERVICES COVERED BY THE EDG GRANT?
Yes, some small business marketing consultant services like branding, digital marketing, or the creation of ecommerce and online stores are eligible for the EDG Grant. Looking for a Small Business Marketing Consultant Singapore? Chat with one of our friendly consultants today.
I'M LOOKING FOR A CERTIFIED BUSINESS CONSULTANT IN SINGAPORE FOR THE EDG GRANT.
You can find a list of certified business consultants in Singapore here : https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/apply/consultant-quality-initiative/list-of-certified-consultants
However, do note that only Management Consultants will be required to be certified in order to provide you with EDG Grant related services. Other types of services like technology projects will not require a certified business consultant.
I WISH TO ENGAGE A CLOUD CONSULTANT IN SINGAPORE. WILL SUCH SERVICES BE ELIGIBLE FOR THE EDG GRANT?
This would really depend on the nature of your cloud project. Please chat with us to share with us more details and we will be able to advise you accordingly. Besides providing Grant Consulting in Singapore, our larger consultancy team can also support you with Cloud related projects. Chat with us today.
I AM LOOKING FOR EDG CONSULTING ENGINEERS FOR MY SOFTWARE PROJECT. CAN YOU HELP?
Of course. Check out our technology related services here.
Not only can we help you with EDG Consulting, we will also have the software engineers to implement your technology project for you.
I WISH TO PURCHASE AUTOMATION MACHINERY FOR MY SHOPFLOOR. WILL THESE MACHINES BE ELIGIBLE FOR THE EDG GRANT?
A common question that we get is about getting grants for automation equipment and machinery. For example, you may be a manufacturing company that is looking to purchase an automated bending machine, or an automatic laser cutter. Will such machines be subsidized by the EDG Grant? The answer is sadly, no.
Take for example you are an engineering company that wants to buy 5 automation machines. The costs of these 5 automation machines will be considered operational costs, and will not be covered by the grant. However, lets say you wanted to go further.
(a) you want to technologically integrate all the 5 machines together into a single flow, and control all 5 machines together remotely.
(b) you want to implement Internet-Of-Things capabilities to all 5 machines, adding sensors to them, so that their operational efficiency can be monitored and analyzed live via a single unified software.
Such examples of automation innovations above and beyond the machines themselves will be eligible for the EDG Grant.
WHAT BRANDING AND MARKETING INITIATIVES ARE ELIGIBLE FOR THE EDG GRANT?
The following Branding and Marketing items are eligible for the EDG Grant:
Brand Audit Report
- Detailed Brand Diagnostic & evaluation of brand’s proposition in the marketplace. Assessment on Internal branding, external branding, systems & infrastructure.
Brand Identity and Portfolio:
- Development of a strategic plan to optimise marketing resources and improve customer communications, conveying the high-level marketing plan to key stakeholders, for the individual plans for specific campaigns.
Brand Strategy Roadmap:
- Development of effective brand strategy that appeals to targeted consumers and offers a differentiated proposition from the competition. This includes the vision, purpose, values, key issues, strategies, brand idea, and tactics. To deliver a consistent brand across the five consumer touchpoints: brand promise, brand story, innovation, purchase moment, and consumer experience.
Marketing Strategy Roadmap:
- Development of a strategic plan to optimise marketing resources and improve customer communications, conveying the high-level marketing plan to key stakeholders, for the individual plans for specific campaigns. Key components include Business Positioning, External Analysis on consumers & competitors, Internal Analysis on business value proposition, Selected Marketing Plans & Implementation Strategy.
Marketing Framework:
- Detailed action plan containing instructions for the execution of the marketing plan, including the audience, channel, and content guide.
- Assessment of internal and external factors, strengths and weaknesses, and competition. Strategic planning on detailed marketing plans, Market Analysis, Strategy Overview & Summary Framework.
Training and Workshops:
- Guided training and workshop on the usage and execution of the above framework and roadmaps