KENTICO ECOMMERCE AND ONLINE STORE CONSULTANT SINGAPORE
Included in the 2021 Gartner Magic Quadrant for Digital Experience Platforms for the 5th consecutive year, Kentico offers an Ecommerce experience for elite businesses that prioritise Quality over price.
This is a space for us to share with you more about our Ecommerce and online store Consultancy service, specialising in the Kentico platform.
AN ENTERPRISE-GRADE SOLUTION, RECOGNIZED BY ANALYSTS
Kentico Xperience is regularly recognized by top industry experts such as:
Gartner 2021 Magic Quadrant for Digital Experience Platforms
The Forrester Wave : Agile CMS 2021 Report
G2 Digital Experience Platform Leader
DELIVER DIFFERENTIATED COMMERCE EXPERIENCES
Kentico Ecommerce and Online Stores
Go beyond template-based online stores. Provide a unique experience that will help you stand out! With Kentico, you can customize and personalize every part of the digital experience. That means higher conversion rates, increased basket sizes, and more returning customers.
HELP CUSTOMERS FIND THE RIGHT PRODUCT
Digital Commerce
Create product catalogs with flexible designs and navigation catered to your needs. Make use of advanced filtering and full-text search so that customers can find the right product. Further explore integration with AI-driven recommendation engine Recombee to push personalised products to customers.
SHOWCASE AND SELL ANY PRODUCT
Product Information Management
Create beautiful product pages with rich interactions, imagery, videos, and more. Let your customers choose from product options and variants, and customize products according to their needs. Don’t limit yourself to physical products – with Kentico, you can also sell electronic products and memberships.
TAILOR AND AUTOMATE YOUR CHECKOUT PROCESS
Checkout Process & Shopping Cart
Provide a shopping cart and checkout experience fully customized to your customers' needs. With integrated marketing automation, you can boost your revenue by nurturing cart-abandoners or remind customers to re-order their favorite products.
RUN PROMOTIONS TO BOOST SALES
Promotions & Discounts
Kentico allows you to apply discounts, gift cards, and various offers to boost customer purchases, increase basket size, cross-sell related products, and drive repeat visits.
OFFER FLEXIBLE PAYMENT AND SHIPPING OPTIONS
Payment & Shipping Options
Let your customers pay using credit card, PayPal, on delivery, or via third-party payment services. When it comes to shipping, you can easily configure your carriers and automate shipping cost calculations.
REACH ADDITIONAL MARKETS WITH MULTIPLE STORES
Multi-store Management
Efficiently manage multiple stores in one place. Share your products, payment methods, order statuses, invoices, and other settings across all your stores.
INTEGRATE COMMERCE WITH EXISTING SYSTEMS
Commerce Integrations
Exchange product information, prices, orders, invoices, and delivery notes with other systems and apps.
SELL IN ANY LANGUAGE USING ANY CURRENCY
Multilingual Stores
Offer products and communicate with customers in any language. State prices in the currencies your customers prefer and convert them effortlessly. Automatically show content in appropriate languages, currencies, and time zones.
BOOST REVENUE WITH A TAILORED CHECKOUT PROCESS
Kentico Ecommerce and Online Stores
Create superior shopping experiences with an easy-to-use shopping cart that guides customers towards successful purchases. Acquire customer details with ease and keep in touch with them about how their order is being processed. Nurture shopping cart abandoners or remind customers to re-order their favorite products with integrated commerce automation.
CHECKOUT PROCESS
Tailor the checkout process for customers purchasing your products and services. Whether you want a single-page checkout or a specific-scenario process, we’ve got you covered. Assemble the whole purchase experience from choosing a product to payment and follow-ups to fit your customers’ needs.
SHOPPING CART
Set up a shopping cart that enables customers to add, update, or remove products and services easily. Leverage out-of-the-box features or make customizations to ensure there is sufficient stock available and offer various discounts before customers move to the next step in their purchasing journey.
ORDER CREATION
Provide customers with a summary of their purchase, detailing the products they have selected, shipping and payment details, and more. Allow them to make an order regardless if they are registered. Automatically manage stock quantities and track the life cycle of orders through customizable statuses.
ABANDONED SHOPPING CARTS
Nurture cart-abandoners to into sales, launch up-selling and cross-selling initiatives, or execute re-order campaigns using integrated marketing and commerce automation. Deliver better results leveraging personalization capabilities and A/B testing.
E-COMMERCE BUSINESS API
Kentico's simplified E-commerce Business APIs are easy to understand, straightforward to use, and keeps the number of calls to a minimum.
SHOWCASE PRODUCTS BETTER WITH PRODUCT INFORMATION MANAGEMENT
Kentico Ecommerce and Online Stores
Manage your products with ease. Create product catalogs with flexible designs and navigation catered to your needs. Design product pages with rich interactions, imagery, and more. Leverage advanced filtering and full-text search so that customers can find the products that they want easily.
OFFER ANY PRODUCT
Whether you sell goods, services, e-products, memberships, or bundled products, it’s all possible with Kentico. Keep track of stock records and product brands, manufacturers, suppliers, and collections, or attach images, videos, and other files.
UTILIZE PRODUCT OPTIONS AND VARIANTS
Let your customers choose the products they want and use that information to offer additional products that they might like. You can also completely customize products according to their needs. Keep full control over your offerings with product information management based on SKUs, prices, and stock records for each product variation.
CATEGORIZE PRODUCTS
Define attributes for your products and increase their appearance in your online store search results. Customize categories or create multiple departments if you run a large store with different product types.
MAKE PRODUCTS EASY TO FIND
Let customers refine search results with different filters, such as product categories, attributes, or product availability. Display how many items fall into each category and provide multiple filters enabling customers to access relevant products.
SAVE TIME BY IMPORTING PRODUCTS
Importing products from external sources. Kentico enables you to import data from SQL databases, XML, or XLS files. You can also use API to import products from a format of your choice and modify the importing process according to your needs.
OFFER FLEXIBLE PAYMENT AND SHIPPING OPTIONS
Kentico Ecommerce and Online Stores
Let your customers pay using credit card, PayPal, on delivery, or via a third-party payment services in their choice of currency. Easily configure multiple shipping options and automate shipping costs and tax calculations.
CONNECT PAYMENT GATEWAYS
Make payments an integral part of the checkout process and provide a seamless shopping experience. Define how customers can pay for products and integrate your choice of payment methods, whether that’s direct via a payment gateway, or cash on delivery.
SELL IN MULTIPLE CURRENCIES.
Let customers pay for products in their local currency. Define exchange rates for your online store and automatically convert prices and shipping costs. You can even extend your online store with real-time exchange rate updates.
CONFIGURE SHIPPING WITH AUTOMATED CALCULATIONS
Set up multiple shipping options by configuring carriers and their services. Calculate shipping costs automatically based on factors such as the weight of a product, country, date, and more. Integrate with shipping companies to enable real-time shipping cost calculations and availability checks.
CALCULATE PRICES AND TAXES
Remove the headaches of manually calculating the prices of your goods and services before and after tax. Localize taxes based on shipping and billing addresses, and leverage product categorization to assign tax classes to particular products automatically. Decide whether the prices displayed online should include all applicable taxes and let the tax calculation take care of the rest.
USE PROMOTIONS AND DISCOUNTS TO BOOST SALES
Kentico Ecommerce and Online Stores
Apply various types of discounts and promotions to increase sales, get larger orders, cross-selling, up-selling, revenues, and repeat visits. Configure special offers using predefined or custom rules.
SET UP TARGETED DISCOUNTS
Target select groups of customers by enabling catalog discounts or apply a volume discount if customers make purchases of a certain amount. Set up various kinds of discounts, such as rules-based discounts, total order discount, or free shipping to encourage impulse buyers, larger orders, and return visits.
OFFER COUPONS AND GIFT CARDS
Allow customers to use coupon codes and gift cards during the checkout process. Easily manage promotions and share them with customers. Accept promotions as a form of payment or automatically deduct the promotion as a discount from the customer’s order.
RUN CROSS-SELL AND UP-SELL PROMOTIONS
Create perfect cross-selling and up-selling promotions with multi-buy offers like “buy three, get the cheapest free” or “buy one, get one half price”. Easily define the duration of offers, set automatic start and finish times, and limit the number of times the offer can be applied within a given order.
MANAGE MULTIPLE WEBSITES WITH EASE
Kentico Ecommerce and Online Stores
Manage multiple websites from a single platform and share content, data, code, and credentials across them. Kentico is designed with multi-site support in mind and is ready to handle the most advanced digital experience scenarios.
MANAGE ALL YOUR WEBSITES IN A SINGLE INTERFACE
Instead of accessing multiple applications with different usernames and passwords, easily manage all your sites from one single point. Create digital experiences on your corporate website, microsites, online store, community, or blog from one place.
DEPLOY MICROSITES IN MINUTES
Easily create your own website templates and deploy them when you need to add another site or microsite. Base your templates on existing website structures, designs, predefined content, and more.
SHARE CONTENT, DATA, CODE, AND CREDENTIALS
Share any content, data, code, or design and maintain a consistent message and brand across all website properties. Assign dedicated users to your websites and let them switch between websites with ease using a single set of login credentials.
DESIGN BEAUTIFUL PAGES WITH PAGE BUILDER
Kentico Ecommerce and Online Stores
Intuitively create and adjust web content across your website using a drag-and-drop interface and widgets. Use the widgets in editable areas of your website and personalize content of any size and type to satisfy every content need. Plus, save time with reusable templates.
CREATE ANY LAYOUT IN JUST A FEW CLICKS
Create layouts that fit your needs by dividing a page into various sections without any technical skills. Configure the sections to have a different look or use multiple columns. Add them to the sweet spot on your page using simple drag-and-drop features.
DESIGN CONTENT WITH WIDGETS
With reusable widgets, design website content quickly and effortlessly. Drag and drop a tile, carousel, hero banner, form, and more wherever you like on a page. Configure them in seconds easily.
PERSONALIZE CONTENT IN WIDGETS
Personalize website content. Each one can have an unlimited number of personalization variants and conditions that dictate how it should be displayed to an online visitor.
SAVE TIME WITH TEMPLATES
There’s no reason to start from scratch every time you want to create a new page. Simply save your top-performing landing pages as templates, including its content, such as sections, widgets, and set properties, and pick the one you want when you next create a page.
REUSE DIGITAL ASSETS EFFORTLESSLY
Insert media items like pictures or videos from the Media Library to widgets using a single interface. Link other pages from your page tree to reuse the content you already have, so you don’t need to upload files or paste content again and again.
KEEP YOUR WEBSITE STRUCTURE CONSISTENT
Allow your content editors to adjust content only in dedicated sections of the page without breaking the front-end structure of the website.
CREATE STRUCTURED CONTENT. USE IT ANYWHERE
Kentico Ecommerce and Online Stores
Manage different content types from articles and blog posts to complex product catalogs. Focus on creating content, and don’t lose time designing pages. Create structured content you can reuse across multiple sites, in your mobile app, or an email campaign.
STRUCTURE DIFFERENT PAGES WITH EASE
Define the structure for specific page types. Design data-entry forms to capture text, images, media files, and other assets, with no coding needed. Customize the layout of the data-entry form using a form designer with a large variety of fields and data types. Or create customised forms.
REUSE STRUCTURED CONTENT
Increase productivity and save time by displaying information in multiple ways and on multiple channels using an SEO safe approach. Structured content is stored separately from the design as Kentico stores data in relational data tables that provide high performance, data consistency, easy querying, and integrations.
DETERMINE USAGE FOR CONTENT TYPES
Intuitively create new pages and keep your website structure consistent by determining which types of content can be created under specific sections or pages of your website and how.
DIGITAL ASSET MANAGEMENT
Kentico Ecommerce and Online Stores
Manage digital assets effortlessly from a single place. Create multiple media libraries or select your files straight from Bynder’s digital asset management. Store images, music, videos, PDFs, and presentations, add them to various channels and have full control over how they are displayed.
MANAGE ASSETS WITH MEDIA LIBRARY OR BYNDER
Manage files of various types and sizes with fully integrated Media Libraries. Leverage multiple ways of uploading assets and their metadata while saving time by using them repeatedly across various digital touchpoints in just a few clicks. Or you can use integrated Bynder Selector to choose files straight from Bynder DAM. Changes made in Bynder automatically appear on your website.
LEVERAGE A CONTENT REPOSITORY
Upload files like any other document in the content repository and leverage powerful features, such as workflows, versioning, or multilingual support. Choose how they are stored and cache them in the server memory to handle heavy file usage.
ATTACH ASSETS TO PAGES
Link files to a given page and its life cycle. Simplify the management of files that are part of a page, and make it easier for content administrators to keep website content consistent.
EDIT AND ADJUST IMAGES
With the built-in Image Editor, you can resize, rotate, or crop images on the fly, convert them to another format, and even change them from color to grayscale. Once you’ve decided on what you want, you can switch to something else as image transformations will run in the background programmatically.
MAKE YOUR IMAGES RESPONSIVE
Upload a single image attachment, which is then automatically transformed to fit different layouts and devices. Stop wasting your time in creating new versions of the same image for different uses.
KEEP CONTENT SECURE
Set different permissions for your digital assets and specify who can upload, manage, and view them. Allow website visitors or authorized site members to upload files into libraries through the website and share with others.
CREATE CONTENT IN ANY LANGUAGE
Kentico Ecommerce and Online Stores
Manage websites in any number of languages easily with Multilingual Content. Display relevant language versions and stay on top of translated pages with a site structure that’s easy to use. Effectively manage content creation with language-specific workflows and localized user interfaces.
CREATE SITE STRUCTURES FOR DIFFERENT LANGUAGES
Create different site structures for each language you use that are completely independent from other versions, whether that’s Chinese, Russian, Spanish, Hebrew, Arabic, Eastern European languages, or anything else.
EASILY MANAGE TRANSLATED CONTENT
Coordinate content writers, translators, proofreaders, and approvers. Stay on top of pages that have not been translated or are not up to date using translation workflows.
FALLBACK TO A DEFAULT LANGUAGE
Display a default language version if a page is not yet translated into a specific language.
USE SMART LANGUAGE SELECTION
Automatically display the appropriate language and design based on a domain name or browser’s settings.
ENCODING MADE EASY
All content is stored in UNICODE and displayed in UTF-8 or UTF-16 encoding, ensuring compatibility with any language, including Russian, Chinese, Hebrew or Spanish.
PROVIDE USERS WITH A LOCALIZED INTERFACE.
The Kentico interface is available in many languages, and you can easily create your own translated version or change the wordings to fit your terminology better.
USE LANGUAGE-SPECIFIC WORKFLOWS
Define a workflow process with different people for every language. Choose users authorized to edit a particular language version.
AUTOMATICALLY CONVERT TIME INTO ANY FORMAT
Display the date and time according to the timezone of your users and visitors, instead of the server time. Leverage any calendar and numerical format.
MANAGE CONTENT WITH WORKFLOWS AND VERSIONING
Kentico Ecommerce and Online Stores
Gain full visibility of the content lifecycle. Create workflow steps to track, manage, and approve all content before they are published – from creating to publishing and revising to archiving. Easily roll back to a previous version if needed.
CONFIGURE RULES, DELEGATE USERS
Choose owners, editors, and final content approvers for each workflow process. Define an unlimited number of steps in a desired order for your website. Leverage the Workflow Designer to define multiple workflows based on the website page, and assign them to people based on factors such as language, subject, or author.
SET TIMED ACTIONS AND REMINDERS
Ensure content doesn't get stuck somewhere in the process. Set timed actions to automatically push content to the next step in the workflow at the instructed time, or until a specific event occurs. Stay connected with automatic email alerts sent when a task is updated or waiting for completion.
AVOID REDUNDANCIES
Avoid concurrent editing or overwriting of someone else's changes when creating content in teams. Check out content so that it is not available for editing by other users until it is checked back in. When finished with editing, set a new version or leave a comment for others to know why changes were made.
KEEP TRACK OF CHANGES WITH VERSIONING
Easily access previously published content. Create a new document version automatically whenever you hit Save. Compare versions side-by-side and roll back to previous ones if needed. See who and when made changes and comments. Store dated content in the Archive and retrieve it upon request. Or, just throw it into the Recycle Bin with an option to restore it later.
CUSTOMIZE AND INTEGRATE
Define custom actions during the workflow process to execute lines of code. Integrate third-party systems, such as content archives, Document Management Systems, ERP, CRM, and others. Or use other modules, such as translation management, staging, and social media.
INTEGRATE XPERIENCE WITH ANY SYSTEM
Kentico Ecommerce and Online Stores
Grow your business with all your systems working seamlessly together. Integrate content, contacts, orders, and other data with your existing technology stack.
LEVERAGE OUT-OF-THE-BOX INTEGRATIONS
Out-of-the-box Integrations
Benefit from prepackaged integrations with SalesForce, Dynamics 365, Zoho, Marketo, SiteImprove, SharePoint, Recombee, Bynder DAM Selector, or Visual Studio, and enjoy smooth upgrades. Or pick one of the integrations provided by Kentico partners.
CONNECT ANYTHING WITH POWERFUL APIS
APIs
Manage data and objects within the platform programmatically via .NET and REST APIs. Use a headless API layer to deliver content anywhere.
BUILD YOUR OWN CONNECTORS
Integration Bus
Integrate with any CRM, ERP, PIM, and various marketing technologies using the Integration Bus. Set up connectors to synchronize all types of objects and pages in both directions. Automate data exchange and have full control by monitoring your queue of synchronization tasks from a single place.
AUTOMATE CONTENT TRANSLATION
Translation Management
Connect third-party translation services and automate your translation processes. Manage your content through translation, review, and approval steps using smart workflow rules.
INTEGRATE PAYMENT GATEWAYS
Payment Providers
Integrate your choice of payment methods. Make payments an integral part of the checkout process and provide a seamless shopping experience.
PROVIDE CROSS-PLATFORM AUTHENTICATION
Authentication Providers
Authenticate visitors using a variety of authentication methods, including Facebook, LinkedIn, OpenID, OAuth, and more. Or, integrate your own user database or authentication service.
DISCOVER THE KENTICO XPERIENCE MARKETPLACE
Marketplace
Explore extensions for Xperience made with love by the Kentico community.
KENTICO XPERIENCE CONSULTANT SINGAPORE
Included in the 2021 Gartner Magic Quadrant for Digital Experience Platforms for the 5th consecutive year, Kentico offers an Ecommerce experience for elite businesses that prioritise Quality over price.
This is a space for us to share with you more about our digital marketing management Consultancy services, specialising in the Kentico platform.
PERSONALISATION AT YOUR FINGERTIPS
Kentico Xperience for Marketers
Provide your customers with personalised experiences on web, mobile, email, and other channels. Create touchpoints that offer unique content to different types of visitors or dynamically change what they see according to the actions that they have performed. AI can do the job thanks to an integration with Recombee.
PERSONALIZE YOUR USER EXPERIENCE WITH AI
If you are looking to be able to push customized information to each user depending on their individual unique profiles, then this is the solution for you. With AI,you can now personalize your website and bring the most relevant and accurate content to each user. You will no longer need to manage and choose articles for individual persona.
ENHANCE PERSONALIZATION WITH DATA
Create personalized content for your customers based on demographics, behaviors, or customer context. Leverage customer data for personalization based on age, job title, visited pages, downloaded content, purchased products, campaign clicks, purchase stage, location, browser, device, and more.
DEFINE PERSONALIZATION RULES
Define guidelines and rules for personalization and segmentation. This allows you to create new personalization rules for your your websites, email campaigns, or automated workflows.
CREATE PERSONALIZATION VARIANTS
Easily create multiple personalization variants for the various types of content. Set up different content for specific customer segments or personas to provide your visitors with a personalised experience.
ANALYZE RESULTS TO OPTIMIZE CONTENT
With web analytics, you can track all your visited pages, identify the most frequent users, and create the most relevant content based on their interests, including creating personalized content and posting it to a website immediately.
ENTRENCH PERSONALIZATION DIRECTLY TO CODE
Unable to find personalization options that are currently available? You can further customize by writing personalization conditions directly into the code of your website.
ORGANISE CUSTOMERS INTO SEGMENTS TO DELIVER THE RIGHT MESSAGE
Kentico Xperience for Marketers
Gain a 360-degree view of all your website visitors and customers, and their behavior across all channels and devices. Leverage customer data to segment customers and assign personas to deliver a personalized experience and identify your most promising leads.
SEGMENT AUDIENCES WITH EASE
Easily define customer segments and set up multiple segmentation conditions using customer data. Let the platform automatically add visitors and customers to the segment, regularly checking if new ones fulfill the segmentation conditions.
UNLOCK UNLIMITED SEGMENTATION POSSIBILITIES
Segment your data in various ways using demographics, context, and behaviors. Or create custom conditions using macros to segment data according to your needs.
LEVERAGE SEGMENTATION ACROSS CHANNELS
Send marketing emails and newsletters or run marketing automation processes targeting specific segments. Deliver engaging and personalized experiences by displaying different content to website visitors according to their individual personas. If your existing CRM or ERP already has some segmentation data, you can incorporate them in as well.
MANAGE CONTACTS FROM MULTIPLE CHANNELS
Kentico Xperience for Marketers
Define personas using rules and give each visitor a personalized experience across channels. Monitor your customer visits and gain insights into their behaviours.
UNDERSTAND YOUR AUDIENCE BETTER
Capture information about all your site visitors, including anonymous visitors, subscribed and registered contacts. Keep track of the activities they perform across various channels, and create individual customer profiles to discover what persona they fit. Leverage these insights in marketing campaigns, lead scoring, or content personalization.
TRACK CUSTOMER JOURNEYS
Automatically collect every moment of a visitor’s journey across all digital touchpoints. From the first arrival on your site, to check out or repeat visitors, you can record every page viewed, video watched, and file downloaded. Using this valuable data, you can analyze campaigns, understand visitors, and optimize your marketing efforts further.
LEVERAGE DATA TO CREATE PERSONALIZED EXPERIENCES
With fully integrated contact management, you can combine behavioral data such as pages visited, campaigns engaged with, and documents downloaded with demographics data in order to deliver personalized content in real-time. Segment your contact database into smaller groups or personas and tailor content to be highly relevant to particular audiences
INTEGRATE DATA WITH EXTERNAL SYSTEMS
If you are or were using 3rd party CRM or ERP platforms, you can integrate the customer data, or quickly import them over to manage everything under one database.
USE PERSONAS TO DELIVER THE RIGHT EXPERIENCES
Kentico Xperience for Marketers
Define personas using rules and give each visitor a personalized experience across channels. Monitor your customer visits and gain insights into their behaviours.
DEFINE PERSONAS YOUR WAY
You can define personas using various data such as customer interactions with your website and email messages. Create perfect personas for your website to deliver accurate content and personalized experiences to all visitors
SEGMENT AND PERSONALIZE WITH PERSONAS
Create and automatically assign personas to website visitors based on pre-defined criteria. Increase conversions and brand engagement using segmentation and personas to display relevant content to visitors
MONITOR THE PERFORMANCE OF PERSONAS
A single dashboard allows you to Monitor how visitor personas, how they perform over time, and discover how your audience is segmented. Select the time range, persona type, and even see how many visitors fail to fit active personas. Determine how effective your personas really are and adjust your marketing strategy to target visitors better.
LEVERAGE PERSONAS IN CROSS-CHANNEL CAMPAIGNS
Use fully integrated personas in email marketing and marketing automation. You can send cross-channel personalized messages to each selected persona segment, ensuring they only receive relevant content and email messages.
TRACK AUDIENCE ACTIVITY
Kentico Xperience for Marketers
Track how visitors and customers interact with your website, online store, and email marketing. Gather all the information about your customer activities in one place to use them for customer segmentation.
TRACK ACTIVITIES ON YOUR WEBSITES
Discover how your visitors and customers interact with your website pages, such as submitting information to any of your forms, logging in, and registrations on your websites. You can even track what they are searching!
TRACK INTERACTIONS WITH YOUR EMAILS
Find out how customers interact with your emails, including whether they opened any of your emails and clicked on any links. Record which visitors subscribed to a newsletter, unsubscribed from an email feed, or completely opted out from all your marketing emails.
TRACK PRODUCTS AND CUSTOMERS IN YOUR ONLINE STORE
Automatically track actions occurring across your online store. See what products customers are adding to their shopping cart or wish list, and the ones they are removing. Find out whether customers decided to complete a purchase and which products they selected, or if they chose to abandon their shopping cart entirely.
TRACK ACTIVITIES CONNECTED WITH CAMPAIGNS
Define and track which visitors and customers made purchases due to your marketing campaigns. Get insights into which traffic sources perform better for particular audiences.
IDENTIFY HIGH-QUALITY LEADS WITH AUTOMATED LEAD SCORING
Kentico Xperience for Marketers
Combine your customer demographics and behaviors data to qualify your prospective clients automatically. Only pass high-quality leads to your sales team for them to follow up.
DEFINE YOUR OWN LEAD SCORING RULES
Set up a lead scoring system combining demographics and behavioral rules. Identify lead quality based on multiple factors like their level of engagement based on activities, such as visited pages, downloaded documents, or submitted forms,